Massimo Lentsch, uno dei massimi esperti di Export Management Italiano.
Ha iniziato la carriera come Export Manager e ha costruito un'impresa di successo che ha portato al successo centinaia di aziende. L'azienda che ha creato aiuta le imprese Italiane ad esportare su tutti i mercati internazionali.
Transavia-eBay
Transavia.com s'appuie sur un partenariat unique avec eBay en France et propose de convertir les objets inutilisés en billets d'avion. (http://www.lesgaulois.com)
Musical Fitting Room
To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)
Eniroboxen
Everyone knows you can find phone numbers and addresses of Eniro. And bike shops, Elgiganten and the occasional pizza. But since last fall, you can also search directly for products, so that you yourself do not have to figure out what business that might sell that you need. (www.guldagget.se)
Sunny Sale
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
Taxi - Minicuotas Ribeiro - Almacén
Desde hace años Ribeiro trabaja su campaña bajo el concepto de Minicuotas. Es un beneficio reconocido y valorado en cada una de las plazas en las que Ribeiro está presente. Con el lanzamiento del e-commerce, debíamos llevar este concepto al universo digital. Ribeiro.com.ar tiene como objetivo ocupar una plaza en la que la compañía no tiene un número importante ...
adidas Window Shopping - Cannes Lions 2013
Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
adidas Case Study: The Full Value of Mobile
Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)
SORRY ABOUT THE TWIGS, FOLKS
Monteith’s wanted drinkers to know that their cider contains fresh fruit, not concentrated fruit syrup like their competitors. So they slipped real apple tree twigs into Monteith’s cider boxes. Within a week, New Zealanders were asking for an explanation via facebook, radio and the Monteith’s call centre. After two weeks, they apologised for the ‘mistake’ throug ...
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has a ...
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism.
Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother, Dorothy Blow Fairfield, was Anglo-Irish. His father, Francis John Longl ...