Movistar’s Love Story captures the sweet tale of boy meets girl, a modern story of young love through social media. But not everything is as it seems.Movistar Conscience - aimed at promoting secure and responsible use of telecommunications and social networks, particularly for young and vulnerable users. The work, developed by Y&R Mexico, was launched during National Children’s ...
Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
NESCAFÉ Alarm Clock
It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
The Hairfest by Casa de la Amistad Ogilvy
El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer ...
BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner
Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past ...
