Tags: Industry: BeautyCompany: KENZOCountry: FrancePrize: Cannes Lion PrizeYear: 2017Creative Concept: EmphasizeType of content: CommercialLevel: Market level - Changing the activityTopics: Advertising
Carol Lim and Humberto Leon release their first KENZO fragrance, created in collaboration with famous perfumer Francis Kurkdjian. Evocation of one of the brand’s most iconic prints, KENZO WORLD’s bottle offers a mix of black rubber, pink gold and opaline.
In the spirit of this irreverent and lively fragrance, Spike Jonze directed an electric film in which actress and dancer Margaret Qualley performs an unforgettable choreography imagined by Ryan Heffington on an exclusive track by Sam Spiegel & Ape Drums featuring Assassin.