Heaven on Earth
New fragrance from Axe is so irresistible that even angels fall for it. In the international TV commercial descend the Angels down, to look for these earthly temptation. The online activation campaign shows boys can experience the Axe effect. (www.mediarepublic.com)
Heineken: Ignite Design Story
Heineken Ignite: a project that aimed at creating a memorable Heineken experience that unlocked the power and possibilities of mobile innovation and technology. The goal was to go beyond the creation of just another mobile application, think beyond the screen and find a solution that was robust, simple and needed no explanation in a nightclub setting. (www. ...
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
ING - Our Heroes Are Back
To mark ING’s sponsorship of the reopening of the historic Rijksmuseum, JWT Amsterdam brought the museum’s most famous work, Rembrandt’s ‘Night Watch’ back to life. In an epic 17th-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in th ...
Samsung GALAXY S4 - Life Companions
The Samsung GALAXY S4 “Life Companion” allows people to wirelessly connect their screens and speakers to enjoy their favorite content together. A great feature for people who like the same stuff. Which spawned the question: With whom could you best enjoy the Samsung GALAXY S4? (www.energize.nl)
At IKEA every day is different
consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
Alzheimer Nederland - Alzheimer's Event
The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
adidas - Nitrocharge Your Game [case]
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players complete ...
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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JACK's GUERRILLA MARKETING LIBRESSE TAMPONINVASIE KLEURT NEDERLANDSE STRANDEN ROZE
Gisteren kleurde de lucht roze boven de Nederlandse stranden. Zonaanbidders in IJmuiden, Bloemendaal, Zandvoort, Noordwijk, Scheveningen en Hoek van Holland werden gisteren verrast door een ware tamponinvasie. Meer dan 3.000 pakjes tampons voorzien van roze parachutes werden boven de Nederlandse stranden gedropt. ...
IKEA 365 campaign
The IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. (http://www.digitalbuzzblog.com/)
Dela case study
Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...
