We are never as open as we think we are. We look for views that correspond and reinforce our own, fuelling our preconceptions for the kind of people we’ll like, and those we won’t. These pre-conceptions are the enemy – they stop us looking for what unites us and they shut us down from each other. The idea was to prove, with real people and real conversations, that there is more that unites us than ...
Newcastle Brown Ale: "IF WE MADE IT"
When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
Heineken Star Player
StarPlayer is a first in social media multi-platform gaming as it transforms TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home. The game was devised and created by AKQA.(www.awards.akqa.com)
Heineken: Ignite Design Story
Heineken Ignite: a project that aimed at creating a memorable Heineken experience that unlocked the power and possibilities of mobile innovation and technology. The goal was to go beyond the creation of just another mobile application, think beyond the screen and find a solution that was robust, simple and needed no explanation in a nightclub setting. (www. ...
HEINEKEN - THE REAL MASTER OF INTUITION
Heineken’s live-reality-event “The real master of intuition,” conceived by Publicis for the launch of the app Star Player shot in Milan in May 2012 under the direction of Cric and produced by Think | Cattleya wins two bronzes in the categories Direct Marketing and Outdoor at Cannes. (www.think.cattleya.it)
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Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study
As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
Beer_Gloss_case_history.mp4
San Valentino è una data impossibile da evitare e non fatto per i bevitori di birra, perché i ragazzi sono costretti a uscire con amiche, una cena romantica bere vino e champagne e comprare i regali inutili. Abbiamo lanciato un irresistibile nuovo regalo: le prime lucidalabbra alla birra. In questo modo abbiamo offerto bevitori di birra l'esperienza di marca più diver ...
