Newcastle Brown Ale: "IF WE MADE IT"

When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the commercial that would have been, if only Newcastle had the mega-huge budget and permission to actually advertise in the big game. (http://droga5.com)