Tags: Industry: Advertising,Shoes,SportsCompany: AdidasCountry: NetherlandsPrize: DAD Awards,FWA,Lovie Award,Spin Awards,Webby AwardYear: 2014Language: EnglishTopics: Brand Marketing
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players completed a series of high-paced challenges to Nitrocharge each move. Using their mobile phones as a controller. (https://www.youtube.com)