Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and ...
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. The brand campaign is supported by TV followed up by strongly integrated, produ ...
Family: Unskippable - GEICO (Extended Cut)
"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)
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CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
Allianz case study
Allianz, lead European insurer send us the challenge to revamp the way they were communicating on their services. Having a clear goal in mind: make people talk, share, read and be interested about their product. We came up with an initiative based on an unexpected discovery. When the Google car went around to build up Google Street View it captured&nb ...
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)
Dela case study
Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...
PZU Drive - projekt nominowany w Cannes Lions 2013
Stworzyliśmy Drive. Urządzenie, które potrafi podłączyć do internetu praktycznie dowolny samochód, przedstawić jego kierowcy istotne dane eksploatacyjne, a w razie awarii skontaktuje się z kierowcą i wyśle do niego samochód naprawczy idealnie przygotowany do usunięcia wykrytej usterki. (https://www.k2.pl/)
AXA brings print ads to life
Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. (http://www.duvalguillaume.com/)
Chubb Insurance takes an approach similar to that of Northwestern where its Twitter feed is concerned, using the platform almost exclusively for the purpose of customer education. With a level of follower interaction that lies above most of the examples above, Chubb’s Twitter account also serves as a more friendly face to the world for the company.
Supplanting promotion material with educational material, the Northwestern Mutual Twitter account offers nearly daily links to informative articles that aim to help customers new and old to choose the best policies for their lifestyles. While not exactly hands-on, this approach does a great service for Northwestern’s customers by keeping them in the loop on a subject that is often seen as complex ...
Touting personalized tweets from “Tom and Debra,” the Twitter feed of American Family is unfortunately lacking in its approach to a personalized dialog with its existing customers but, with more than 10,000 followers and a wide range of promotional activities tweeted about, the company is able to take good advantage of new potential customers.
While after-sales customer service is hugely importa ...
Using their Twitter account strictly as a public relations tool, Esurance keeps it followers informed about company news and marketing promotions while adding in a dash of personal information about the people behind the company itself. Insurance related tutorials posted on its website also play a role, giving customers useful information on how to avoid the accidents that lead to auto insurance c ...
Geico serves as an excellent example of a more thorough use of Twitter by an insurance firm, using two accounts to separate news and commentary from direct customer service opportunities.
According to autoinsurancequotes.net, the company’s main @Geico account serves as a conduit through which Geico presents its face to the world, offering news, promotional material and general hilarity in an eff ...
Running a Twitter operation very similar to State Farm’s, the social media team at Progressive Insurance focuses on delivering news and promotional material to its followers while occasionally communicating directly with clients. With company news and statements at the forefront, Progressive shares State Farm’s potential for growth in social media use.
Utilizing their Twitter page as a full communications platform for customer promotion, State Farm offers several tweets each day to its more than 25,000 followers that showcase insurance related news, contributions to good causes and in-company promotions. Reaching out directly to customers seems to take a back seat with the State Farm Twitter account, providing them a strong opportunity for socia ...
