This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)
The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices ...
We needed to get Dell’s corporate IT solutions on the consideration list for Germany’s IT Decision Makers, with specific objective of obtaining 12,000 leads with this hard-to-convince B2B audience. However, to do so, we needed to overcome long-held prejudices that Dell was just a bunch of Americans who sold value laptops. (http://mediacombeyondadvertising.com)
Special K ® More Than a Number
Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.
To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
JACK's GUERRILLA MARKETING LIBRESSE TAMPONINVASIE KLEURT NEDERLANDSE STRANDEN ROZE
Gisteren kleurde de lucht roze boven de Nederlandse stranden. Zonaanbidders in IJmuiden, Bloemendaal, Zandvoort, Noordwijk, Scheveningen en Hoek van Holland werden gisteren verrast door een ware tamponinvasie. Meer dan 3.000 pakjes tampons voorzien van roze parachutes werden boven de Nederlandse stranden gedropt. ...
