Tags: Industry: BeautyCompany: Procter Gamble Co.Agency: Leo BurnettCountry: ItalyPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Direct Marketing
Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.com)