The Protection Ad by Nivea
Talk about combining art, science and technology. NIVEA Sun Kids has added a whole new layer of protection. While NIVEA has always protected skin, a new ad allows a bracelet to be synchronized with an app so parents can easily monitor their kids’ movements at the beach. If a child strays too far, an alarm sounds and parents are warned. Ingenious, indeed. (http://www.fc ...
Hairdressers -TEDx- Best of #OgilvyCannes 2012 / #CannesLions
Whose talk keeps you glued to your chair? Your hairdresser’s. Which makes these talented folks a perfect vector for spreading big ideas. TEDxBuenosAires invited 60 hairdressers and stylists to their latest TEDx event. (http://readerstarred.blogspot.it/)
Inspiration day by kotex
"Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about. (https://www.youtube.com/)
LYNX Anarchy Deodorant: The World's First Invisible Ad
Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. (http://www.digitalbuzzblog.com/)
