Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also ...
Sergey Mikhaylovich Brin (Russian: Серге́й Миха́йлович Брин; born August 21, 1973) is a Russian-born American computer scientist and internet entrepreneur who, together with Larry Page, co-founded Google, one of the world's most profitable Internet companies. According to Hurun Global Rich List 2015 he is jointly one of three people listed as 18th richest in the world (21 overall) with a net worth ...
GIRAFFAS The Goal Screen
Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field. Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Mercedes-Benz Tweet Race
The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)
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Protect handwriting in schools | Project Learning Curve
Project Learning Curve is an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project L ...
Lidl bosses milk
We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)
'Hands Off' di Marcel Paris per Marc Dorcel
With HANDS OFF, Marc Dorcel decided to demonstrate that quality comes at a price. For one week, he decided to give an exclusive free access to his entire library but under one little condition : take on the challenge to keep their hands on the keyboard. (http://www.marcelww.com)
Colombian League Against Cancer "Cancer Tweets"
Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual illnesses then began following th ...
Melanoma Likes Me
We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could chec ...
NYC, Outdo you in 2015 with Nike+
In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
Thunderclap
Thunderclap helps groups of people share a single message at the same time. Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social n ...
The Greatest Interception Ever | Who Would You Give A Volvo To?
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. ...
ING - Our Heroes Are Back
To mark ING’s sponsorship of the reopening of the historic Rijksmuseum, JWT Amsterdam brought the museum’s most famous work, Rembrandt’s ‘Night Watch’ back to life. In an epic 17th-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in th ...
Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
Small Business Day
In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter.
"Volvo Interception" by Grey New York
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campa ...
