"Volvo Interception" by Grey New York

While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campaign that hijacked our competitors’ ads, and used Twitter to show American consumers what really matters to Volvo. (http://grey.com)

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