Tags: Industry: ComputerCompany: Domtar CorporationAgency: Eric Mower And AssociatesCountry: United StatesPrize: Cannes Lion PrizeYear: 2014Creative Concept: School,Technology,TraditionLanguage: EnglishTopics: Social Media Marketing
Project Learning Curve is an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project Learning Curve app encourages students to exercise their brains through handwriting. (http://www.mowerpr.com)