Movistar’s Love Story captures the sweet tale of boy meets girl, a modern story of young love through social media. But not everything is as it seems.Movistar Conscience - aimed at promoting secure and responsible use of telecommunications and social networks, particularly for young and vulnerable users. The work, developed by Y&R Mexico, was launched during National Children’s ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
You'll Never Wear That Again
Fashion is just fashion for a while. Then it's just clothes. But they are still there. In your closet. And on Facebook. "You'll Never Wear That Again" is a Facebook app that will help you clear away the clothes you no longer use, using your old Facebook photos. Clothes you can easily donate to Stockholm City. (www.ddb.se)
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Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
Going to like by likes
AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. ...
Valentine's flight
With approximately 63 destinations throughout South America, GOL Airlines has evolved into one of Brazil’s largest airlines. Attuned to the needs of its customer base, GOL Airlines continuously strives to expand and improve customer amenities. Because Internet connectivity is not available on its aircraft, the company realized that passengers needed an onboard ...
Geometry Global Kuala Lumpur, The True Fans Case Video
For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers ...
Jung von Matt/Limmat: Obermutten. A little village goes global.
A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now som ...
Carvalho Hosken - The Social Home Tour
Criamos o Social Home 2.0. Os visitantes agendavam a visita ao apartamento decorado, usando seus logins do Facebook. Isso nos dava acesso a álbuns de fotos, páginas curtidas, vídeos compartilhados, bandas preferidas e outras informações de seus perfis. O apartamento, então, era automaticamente personalizado com as memórias afetivas de cada vistitante. (http ...
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
