Cannes Lions - Innovation - BAIDU KUAISOU
The Chinese search-engine giant rolled out a so-called set of “smart chopsticks,” known as Kuaisou in Chinese, that it says can detect oils containing unsanitary levels of contamination. (http://blogs.wsj.com)
Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
The Bible of Barbecue i.e. Influencer Marketing by Tramontina
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We de ...
No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln. The Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we ch ...
A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook
For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)
llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
Ce spot TV d’Intermarché, c’est l’histoire d’une romance, entre un jeune homme aux mauvaises habitudes alimentaires qui tombe sous le charme d’une jolie et jeune caissière du magasin. Pendant 3 minutes, on le découvre changer son alimentation pour mieux l’impressionner. (https://lareclame.fr)
"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods. The Crow Foods factory is staffed by scarecrows who have been displaced from their ...
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.
We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestr ...
Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vege ...
Edo - Ora sai cosa mangi
Seguire una sana alimentazione è giusto, ma spesso non semplice da mettere in pratica. Noi ti aiutiamo a conoscere meglio ciò che mangi, a capire cosa c’è scritto nelle etichette e a scegliere in maniera consapevole. Vogliamo accompagnarti nel mondo dell’alimentazione cercando di chiarire dubbi, sfatare miti e soddisfare curiosità, in maniera semplice e alla portata di t ...
GIRAFFAS The Goal Screen
Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field. Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
Android KITKAT 4.4 - The future of confectionery
KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery. ( http://www.kitkat.com)
Honey Maid: Love
We made a commercial about what makes families, family. And we received a lot of comments. See what we did with them. (https://www.youtube.com)
Embassy of the 18th Zone
This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)
End Marmite Neglect
In a bid to remind people to dig out their forgotten Marmite jars and put them on their kitchen tables again we launched the multi-media ‘Love it. Hate it. Just don't forget it.’ campaign. Featuring Marmite Rescue Teams around the country saving neglected jars of Marmite from people’s cupboards, the TV ad spoofed animal-rescue style documentaries and features a voiceover ...
Magnum Relaunched
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Burger King Whopper Freakout
The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)
