You got 30 minutes Domino's Case Study Cannes 2009
Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in half an hour. The company continues to offer the 30 minute guarantee for orders placed in its stores situated in Colombia, India, Vietnam, Mexico and Turkey. (https://en.wikipe ...
Real Fruit Boxes: Fruits in the form of the packaging
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http ...
Case Study: Digital Marketing - Kraft Foods Make Something Amazing
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
Chipotle - Back to the Start Case Study (Cannes 2012)
A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)
Milka Last Square Case Study, Cannes Lions 2014
Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
Snickers Google Misspellings
Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." W ...
To promote their new dog food Beneful turned to the final customer, the dog for company. With a thousand columns billboard covered with billboards paté flavored with dog. Releasing the smell of the product every dog brings his master to look at the billboards. Being one thing out of the ordinary one tries to understand why he is so attracted to Fido.
Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly.
