Dove Real Beauty Sketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. (www.ogilvy.com)
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Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But it needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism. “VCTV” was the category’s first Facebook Live show in Australia. The collaboration between ...
In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees. How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees i ...
#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks. Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to t ...
Gillette 'Scandal Shave' is a story of how an orchestrated celebrity scandal resuscitated Gillette's business in China. Inspired by the insight that Chinese women find men wet shaving arousing; an unbranded 'private' video of national sweetheart Gao Yuan Yuan, scantily clad and intimately wet shaving a man was 'leaked', generating a national scandal of enormous proportion. (http://www.apaceff ...
Guinness is an iconic drink that has more look, more taste and more soul than any other beer. Which is true of a generation of Africans who are carving their own path through life because they can’t rely on the traditional, formal career opportunities. We united this distinctive beer with these entrepreneurial people under the guise of a simple brand idea called Made of Black. Guinness’ role is to ...
For German insurer ADVOCARD, achtung! decided to create a campaign about one subject everyone is familiar with: arguing. For the first time in history, disputes within Germany were recorded and visualised using an interactive map. Germany’s Largest Litigation Atlas caused such a stir that for weeks it was the focus of media attention. It also represents the most successful communication campaign A ...
Embassy of the 18th Zone
This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)
News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Skoda Greenline
Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Link: http://ddb.se/work/skoda/greenline/
KitKat Mail
KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...
Hero Hug Fiat
Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)
VOLVO LIFEPAINT
LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk)
Reference: http://www.volvolifepaint.com/
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
Introducing Clever Buoy™ - An Idea by Optus
Most people think the number one player covers a much higher proportion of the country’s population, when the difference is actually less than one per cent. Our task was change the conversation from the size of the Optus Network, to what it can do to improve people’s lives. Australia has four times more fatal shark attacks than any other country ...
Rak'n'Roll Records - a charity record label
Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
Melbourne Remote Control Tourist
Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
The Broadcast Made for You
Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams. The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of dif ...
