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                          Embassy of the 18th Zone

                          Embassy of the 18th Zone

                           Embassy of the 18th Zone

                          This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)

                           

                          Tags: Industry: Food
                          Company: Tortrix
                          Agency: BBDO
                          Country: Guatemala
                          Prize: Cannes Lion Prize,Clio Awards
                          Year: 2014
                          Creative Concept: Equipotentiality
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the target
                          Topics: Promotion, Social Marketing

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