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                          Hero Hug Fiat

                          Hero Hug Fiat

                           

                          Hero Hug Fiat

                          Fiat and The Justice League unite their superpowers for a special mission.
                          We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)

                           

                           

                          Tags: Industry: Automotive
                          Company: Fiat
                          Agency: Leo Burnett
                          Country: Brazil
                          Year: 2013
                          Creative Concept: Safety,Seat special
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the target
                          Topics: Brand Marketing

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