Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
The Lionfish Invasion
Lionfish is an invasive foreign species that threatens the Caribbean; it lays more than 2,000,000 eggs per year, it has no natural predators in these waters and it feeds off of native species, destroying the coral reef. It has become a risk for the environment and the economy of more than 30 countries in the Caribbean. (https://www.youtube.com)
Skoda Greenline
Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Link: http://ddb.se/work/skoda/greenline/
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
ACH2O Panasonic
In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 pers ...
Friends of the Earth: Tree Concert
The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
sTREEt
In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.
Vitamilk Dead batteries
Vitamilk, Thailand's driving soymilk brand, has been energizing Thai individuals for more than 55 years, and they needed to help customers to remember their particular reviving force in another and important way.
To accomplish this, BBDO Proximity Thailand manufactured the Vitamilk Recharge Station "Dead Batteries for Dead Batteries", the world's first signboard that ga ...
Case Film: WWF Smog Hijack by BBH China
BBH China helped WWF Earth Hour hijack a host of popular websites, unleashing `smog’ across the digital space to highlight China’s growing yet all too often ignored air pollution problem. By tracking users’ IP addresses, the ‘smog’ displayed on their screens directly reflected the air quality index at their location. This was followed by a sobering ...
EFFECTIVE MICROORGANISMS CALENDAR - EMRO Asia Cannes Lions 2014 Winner
Effective Microorganisms (EM), a green innovation, is a liquid-form of a combination of useful regenerated microorganisms consisting of Yeast, Photosynthetic Bacteria and Lactic Acid Bacteria. It creates a synergy among microorganisms and larger forms of life including livestock, plants, pets and people without using chemical ...
COLGATE PALMOLIVE - CAVITIES ATTACK AT NIGHT
Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print th ...
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
Deforested Field Cannes Case Study
Para mostrar que a cada quatro minutos uma área equivalente a um campo de futebol é desmatada no Brasil, a Grey Brasil criou o case Campo Desmatado para a ong WWF. A ação mudou gradativamente a cor do gramado durante a transmissão ao vivo do jogo Brasil vs. Dinamarca, exibido pela Band em dezembro de 2012. Quando o campo apareceu totalmente desmatado na tela da ...
WWF Ant rally (Case Study)
“Help” and “Ban the saw” – these are some of the slogans held aloft by hundreds of thousands of ants in a demonstration for the preservation of their habitat. An unusual protest march for the nature conservation organization WWF. (http://www.bbdo.de/en/)
