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RAW FOR THE OCEANS

RAW FOR THE OCEANS

RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)

Tags: Industry: Advertising,Fashion
Company: G-Star
Agency: BBDO,BBDO Amsterdam
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Language: English
Topics: Brand Marketing, Green Marketing