The Exchange is a cashless fashion boutique that opened at Cavendish Square in Cape Town today. The campaign is to encourage people to register as organ donors. The team collaborated with 25 of South Africa’s top designers who donated clothing and accessories for the store, some of which can be seen in the posters below. The idea is that nothing can be bought with cash or credit cards, only b ...
Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, both passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail i ...
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
GEOX AMPHIBIOX
Amphibiox features advanced technology hidden in the form of a fashionable shoe. A special breathable and waterproof membrane is present, not only in the sole, but also around the top of the foot, keeping the foot dry. This unique technology makes Amphibiox both waterproof and breathable. (www.smfb.com)
7 DAYS OF RAIN
7 Days in Rain is a unique experiment to confirm that GEOX Amphibiox really are the next generation of urban waterproof shoes.
To prove this we let one man live for seven days in nonstop rain... in sunny Barcelona! A specially built personal cloud was made to keep our test subject in constant rain and each day was set out to replicate real life events; a day as a tourist, workin ...
The North Face 'Red Flags'
SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
Daffy's Virtual Peep Show
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.
Link: http://devitoverdi.com/daffys-peep-show/
Burberry Kisses: A Google Art, Copy & Code Project
Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation.
Link to full case: https://www.thinkwithgoogle.com/campaigns ...
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
Generous Store
To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
adidas Window Shopping - Cannes Lions 2013
Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
adidas Case Study: The Full Value of Mobile
Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)
NIKE+ FUELBAND - THE INSIDE STORY
A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
Puma Love Run Case Study
Participants registered via the Puma Love Run website where they were directed to Puma and Foot Locker stores to pick up entry packs. Runners wore different colour t-shirts based on whether they were single or in a relationship. The tagline ‘Meet Someone Fit’ and a unique visual identity captured the essence of the creative idea and were applied consistently across chann ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Montblanc - The Beauty of a Second
The Beauty of a Second è un tributo a quella bellezza che spesso scompare prima di esser notata. Un concorso di corti lunghi un secondo. Un'esplorazione di precisione e arte – un tributo a uno dei più piccoli frammenti di tempo, il secondo. Con The Beauty of a Second, Montblanc avvicina i creativi e gli appassionati film-maker alla bellezza della precision ...
