Tags: Industry: FashionAgency: SMFBCountry: NorwayPrize: Epica AwardYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activity,Market level - Changing the needTopics: Brand Marketing, Viral Marketing
7 Days in Rain is a unique experiment to confirm that GEOX Amphibiox really are the next generation of urban waterproof shoes.
To prove this we let one man live for seven days in nonstop rain... in sunny Barcelona! A specially built personal cloud was made to keep our test subject in constant rain and each day was set out to replicate real life events; a day as a tourist, working a day job and going on a date were just a few of the everyday activities carried out in the rain.