Dove Real Beauty Sketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. (www.ogilvy.com)
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Gold Mobile cannes Lions 2014 / PAY PER LAUGH
The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Steven Paul Jobs was an American entrepreneur, marketer and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to m ...
The revenue from this year's television campaign went to the Red Cross and people caught in war and conflict. To recruit 100,000 gay carriers, it was important to bring forth the stories of these people. Throughout this year's action film, collaboration with the television partners and Red Cross in several countries, we reached the goal. 100,000 Norwegians died again this year, and over 220 millio ...
For our latest campaign for charity CALM: The Campaign Against Living Miserably, we partnered with renowned sculptor Mark Jenkins. Together, we created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives. The work aims to initiate the much-needed conversation and action around male suicide prevention and be ...
El Comité Internacional de la Cruz Roja (ICRC) trabaja para concienciar sobre esta causa. La idea es muy clara: cada vez que se ataca un hospital, no solo se está acabando con la vida de cientos de médicos y personal sanitario, también con la vida de todas las personas que viven alrededor del hospital y que no pueden ser atendidas. (http://www.srarushmore.com)
A rape victim’s brutal nightmare doesn’t end after the rape. In the U.S., 9 out of 10 victims are forced to pay an average $1,000 in hospital bills after an attack. The National Organization of Victim Assistance (NOVA) created an online platform, RapeTax.com, that empowers victims to turn these bills into the story of their own rape – to shine a light on this injustice and show the steep cost they ...
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)
The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...
The impact of humans on the life of animals is showed through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans. Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the ...
The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside.
McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality ...
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
