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#RedefineWomen

We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)

 

Tags: Industry: No Profit
Company: #RedefineWomen
Agency: Host
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Feminism
Type of content: Video case study
Language: English
Level: Positioning
Topics: Emotional Marketing