El Comité Internacional de la Cruz Roja (ICRC) trabaja para concienciar sobre esta causa. La idea es muy clara: cada vez que se ataca un hospital, no solo se está acabando con la vida de cientos de médicos y personal sanitario, también con la vida de todas las personas que viven alrededor del hospital y que no pueden ser atendidas. (http://www.srarushmore.com)
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
Philippine Red Cross SOS to SMS
On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Phil ...
BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner
Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past ...
