Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
To help fans get over the fact the cast of GIRLS were leaving them, we created GIRLS Break Up Ice Cream. Three special ice cream flavors were created, and given suitably scathing heart-broken names. They were then delivered to fans’ homes via our custom sad ice cream truck as they binge watched the final episodes of their favorite show. Then on the back of the packaging, we also included something ...
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
Armed with new gravity-shifting powers, Kat fights back to take down a fearsome enemy threatening to unravel the fabric of the universe. (https://www.youtube.com)
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
Long before a new Porsche model appears in the showroom, vast amounts of car enthusiasts sign up to buy the car. Many future buyers solely base their purchase decision on photos that circulate on the Internet. Porsche wants to know if people will show the same grit, even if the new model is completely in disguise. So we introduced the interactive platform Blind Trade, accompanied by online and pri ...
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
The Exhibition of Bicycles' Abandoned Time
In Tokyo, over 2 million bikes are being disposed on the city streets every year, creating huge litter, blocking traffic, as well as being esthetically disturbing. But despite this reality, these bicycles went largely unnoticed sitting in the same spot, day after day. Our hypothesis was that it’s because the problem was “invisible.” With COGOO, ...
IBM Smarter Cities
In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.
Virgin Atlantic Upgrades a New York City Bench
A New York park bench -- generally the site of random body fluids and stuck on chewing gum -- gets an upgrade thanks to Virgin Atlantic. The airline placed a special red bench in the city, and once people sat on it, they got treated to a very special, uniquely Virgin experience that mimicked what one might expect on the flight.
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The Broadcast Made for You
Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams. The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of dif ...
The Billboard that turned into wrapper
Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil)
Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
FIAT LIVE STORE - case film
Mais do que um projeto, a Live Store é um novo modelo de negócios. Criamos uma maneira revolucionária de experimentar carros na internet. Na Fiat Live Store, você é guiado por um Expert que te apresenta os carros ao vivo, por áudio e vídeo. Os Experts usam uma câmera na altura dos olhos que permite que você se sinta dentro do carro, sem sair de casa. No final, vo ...
The Genius Bar is home to our resident Geniuses. Trained at Apple headquarters, they have extensive knowledge of Apple products and can answer all your technical questions.
In fact, Geniuses can take care of everything from troubleshooting problems to actual repairs. Want to speak to a Genius? Make an appointment ahead of time to guarantee your space.
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad.
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content.
The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs the same operati ...
Il cubo di Rubik o cubo magico (Rubik-kocka in ungherese) è un celebre rompicapo (in particolare un twisty puzzle) inventato dal professore di architettura e scultore ungherese Ernő Rubik nel 1974.
Chiamato originariamente Magic Cube (Cubo magico) dal suo inventore, il rompicapo fu rinominato in Rubik's Cube (Cubo di Rubik) dalla Ideal Toys nel 1980 e nello stesso anno vinse un premio speciale d ...
