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The Billboard that turned into wrapper

The Billboard that turned into wrapper

The Billboard that turned into wrapper

Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.

Tags: Industry: Food
Company: Coca Cola
Agency: Ogilvy Mather,Ogilvy Mather New York
Country: United States
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion,Marketing mix level - Advertising
Topics: Brand Marketing