Push to add drama
Launch of the new American TV channel TNT in Flanders, Belgium. TNT is a high quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. TNT's brand promise is 'TV worth talking about'. Our assignment was to make a launch campaign worth talking about. (http://www.duvalguillaume.com/)
Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. Th ...
In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also ...
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
Black Boy Wanting Water
To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows.
Link: https://www.mortierbrigade.com/work/7
CITROËN Eye Catching DS3
everyone knows the DS3 's name, but not how he looks . This is unfortunate for a car with such special looks. For this reason EuroRSCG and ERC designed an online experience in which they challenge everyone around as long as possible to look at a DS3 without blinking an eye . A man flashes on average every six seconds with his eyes. (www.staging.eurorscg.be)
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A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
A barrel of Maes for everyone with the name Maes
Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. (www.tbwagroup.be)
BASE "PhoneAddress"
Forget your home address, here’s PhoneAddress™, a totally new service developed by mobile provider BASE. PhoneAddress™ is a new application that lets your online orders be delivered to your 'phone address' instead of your home address. And the great thing about it, this new app connects the delivery service with the consumers in an interactive way, so whenever you move, your ...
Going to like by likes
AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. ...
Samusocial - Replace Your Voicemail
Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
The Concert in a Banner
Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be ...
Carlsberg stunts with bikers in cinema
To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. (http://www. ...
Emakina - Yunomi
Emakina developed a multi-country platform for women by woman, it allows women to participate. The primary medium is an online based community where consumers can read touching, interesting or practical stories. Women can exchange personal stories, recipes and practical tips. A daily section called Woman of the day puts a spotlight on one community member every day, sharing the ...
AXA brings print ads to life
Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. (http://www.duvalguillaume.com/)
