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Going to like by likes

Going to like by likes

Going to like by likes

AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. In the End he successfully completed all 7 stages.

 

Tags: Industry: Banking
Company: Axa
Agency: Duval Guillaume Modem Antwerp
Country: Belgium
Year: 2012
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing, Facebook Marketing, Social Media Marketing