Push to add drama
Launch of the new American TV channel TNT in Flanders, Belgium. TNT is a high quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. TNT's brand promise is 'TV worth talking about'. Our assignment was to make a launch campaign worth talking about. (http://www.duvalguillaume.com/)
First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
CNN Go beyond borders
With the Ambient staging "Go Beyond Borders" CNN International brings its new slogan eye-catching awareness. 40 km of "Go Beyond Borders" - tape to make the occasion of the 20th anniversary of the Berlin Wall through Berlin the former border again visible and tangible. (www.heimat-berlin.com)
A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
Adoption Drive
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
Sunny Sale
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
The world's deepest site
Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside.(www.ogilvy.com.ua)
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Anywake
Where you wake up tomorrow? Anywake is an alarm clock that takes you to different places in the world. It wakes you up with the sound of a randomly selected city in the world. To turn off the alarm, you must guess which. Guess you're right, you get a discount on the ticket to the city by Lufthansa. (www.ddb.se)
Dirt is Good -- The making of "Futures"
Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)
#FoodShareFilter app
We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. (www.ddb.es)
Who Cares
To attract young people to an occupation where you have to give up your comfort to help others. Swedish armed forces created a scenario to determine how far people are prepared to go to help one another. A person was locked up in an enclosed box, he agreed to sit there until someone else willing replace him. Every hour a door would open and if someone was there he could leave the box w ...
Days of Hope
Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take ...
The Invisible Drive
MERCEDES-BENZ B-CLASS F-CELL is the first hydrogen fuel cell technology ready for serial production worldwide. Its an alternative drive system that is already on the road with o.o emission. That means invisible to the environment. This thought was made real with a spectacular event - the first invisible car to drive through Germany. By covering one side of the B-Class F-CELL ...
Google Voice Search
Wind the clock back two years with your smart phone in hand. Try to recall doing a search for a restaurant or the latest scores of your favorite sports team. If you’re like me you probably won’t even bother, or you’ll suffer with tiny keys or fat fingers on a touch screen. With Google Search by Voice all that has changed. Now you just tap the microphone, speak, and within sec ...
Rivers of Light
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different ...
Magnum 5 Kisses
we created five unique games, all set in Paris, where the prince is kidnapped and you, the heroine, set out to save him. Via a partnership with Twitter, a bird is there to help you along the way. When you succeed, you’re rewarded with a “kiss”, and the possibility to brag to your friends via social media.(www.lowebrindfors.se)
Emart Flying Store
We built a remote controlled, gigantic balloon, named Flying Store, with the Wi-Fi router embedded. “Free Wi-Fi” is written on the Flying Store balloon which makes an unexpected appearance in downtown areas with large population such as Time Square and Gangnam Station. When people see Flying Store and connect to the Wi-Fi of Flying Store with their smartphones, they c ...
Take a photo save a stolen child
In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They ...
A Personal Apology (Just for you)
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of un ...
