Going to like by likes
AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. ...
The EVOC Indestructible Billboard
Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
HELLMANN'S RECIPE RECEIPT
Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.
Valentine's flight
With approximately 63 destinations throughout South America, GOL Airlines has evolved into one of Brazil’s largest airlines. Attuned to the needs of its customer base, GOL Airlines continuously strives to expand and improve customer amenities. Because Internet connectivity is not available on its aircraft, the company realized that passengers needed an onboard ...
Phubbing: A Word is Born
The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of ...
Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
Top 10 Marketing Failures: Coke, Ford, Netflix
They seemed like such good ideas At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in ...
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Visit Japan - Post from Japan
Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image. (https://vimeo. ...
Generous Store
To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Carvalho Hosken - The Social Home Tour
Criamos o Social Home 2.0. Os visitantes agendavam a visita ao apartamento decorado, usando seus logins do Facebook. Isso nos dava acesso a álbuns de fotos, páginas curtidas, vídeos compartilhados, bandas preferidas e outras informações de seus perfis. O apartamento, então, era automaticamente personalizado com as memórias afetivas de cada vistitante. (http ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
IKEA - moving the store
IKEA in Bergen, Norway was about to move to their new location, a brand new store only 300 meters away from the old one. They asked to IKEA to make a campaign for the store-opening that would engage the people of Bergen to show up at the new store.(http://www.smfb.com/)
CoorDown - Integration Day
Il tema scelto per la Giornata Mondiale è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna di quest’anno prende spunto da un’email che una futura mamma, in attesa di un ...
Gillette Venus Tag the Weather case study
Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)
Norte Photoblocker
In a time where everyone has a digital camera and Facebook photo tags are inevitable, it’s time to step up your game. That’s why Norte Beer came up with the clever tagline, “Night is very dangerous.” The beer company also created the first intelligent beer cooler that also detects camera and cell phone flashes and will reflect back the powerful flash and render the photo ruine ...
#CannesLions 2012 Gold Outdoor: SHARE A COKE
COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on CO ...
Full Integrated Digital Marketing Campaign Case Study with Lexus
A campaign of short online movies featuring creative personalites driving Lexus around their neighbourhoods in the US, discussing their daily lives and commenting on the car. (http://www.miles-theagency.com/)
'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video
Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its rela ...
HELP I WANT TO SAVE A LIFE
Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, we're reaching a huge, new audience and reinve ...
