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Jeff Gordon: Test Drive 2 | Pepsi Max

Jeff Gordon: Test Drive 2 | Pepsi Max

Jeff Gordon: Test Drive 2 | Pepsi Max

Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)

 
Tags: Industry: Beverage
Company: Pepsico
Agency: TBWA
Country: United States
Prize: Clio Awards,One Show
Year: 2012
Creative Concept: Emotion,Energy,Game,Prank
Language: English
Level: Market level - Changing the place
Topics: Brand Marketing, Emotional Marketing