COKE HAPPINESS REFILL
Para a Coca-Cola, felicidade é estar presente na vida dos adolescentes. E para os adolescentes, felicidade é estar conectado. Assim surgiu a primeira máquina de Coca-Cola que dá créditos de internet, integrando ponto de venda, celulares e experiência de marca. (http://www.ogilvy.com.br/)
oasis case study
The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the ci ...
T-Mobile Colormix Live - The Event - Case Study
Making of the official music video "Carbonfools - Sunset". The video was shot at Colormix, a live event sposnored by T-Mobile. (https://vimeo.com/)
Small Business Saturday Facebook Case Study - Susan Sobbott from American Express OPEN
How do you create a national movement? See how American Express brought Small Business Saturday to life on Facebook, driving sales to SMB's across America. (https://www.youtube.com/)
Video Case - AUDIO BOUTIQUE - MUSIC BOX
There's a perfect soundtrack for each type of job. Audio Boutique developed a mailing for some of the main Brazilian creative directors: a music Box with a soundtrack completely out of context: a funk song from Rio de Janeiro in honor of the ballerina. At the end of the song the creative directors found out the prank with a customized message in the lyrics ...
NIKE+ FUELBAND - THE INSIDE STORY
A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
Inspiration day by kotex
"Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about. (https://www.youtube.com/)
WallDecaux: Mercedes Key To Viano Campaign
Mercedes-Benz Vans with the slogan "Key to Viano"offer the unprecedented opportunity to control digital advertising displays using their own remote car keys. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes wei ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Art Never Seen - art auction without art pieces
As part of an exhibition and auction, where instead images were shown sets allowing hear descriptions of the works. In Thus, attention was paid to the need to install in museums kits audio for the blind. (http://ddbtribal.pl/)
Rugbeer
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer ...
Real Fruit Boxes: Fruits in the form of the packaging
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http ...
SORRY ABOUT THE TWIGS, FOLKS
Monteith’s wanted drinkers to know that their cider contains fresh fruit, not concentrated fruit syrup like their competitors. So they slipped real apple tree twigs into Monteith’s cider boxes. Within a week, New Zealanders were asking for an explanation via facebook, radio and the Monteith’s call centre. After two weeks, they apologised for the ‘mistake’ throug ...
LEGO Builders of Sound - Making-Of
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
Montblanc - The Beauty of a Second
The Beauty of a Second è un tributo a quella bellezza che spesso scompare prima di esser notata. Un concorso di corti lunghi un secondo. Un'esplorazione di precisione e arte – un tributo a uno dei più piccoli frammenti di tempo, il secondo. Con The Beauty of a Second, Montblanc avvicina i creativi e gli appassionati film-maker alla bellezza della precision ...
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
Case Study: Digital Marketing - Kraft Foods Make Something Amazing
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
Chipotle - Back to the Start Case Study (Cannes 2012)
A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)
