Tags: Industry: AutomotiveCompany: Daimler AGAgency: Lukas Lindemann RosinskiCountry: GermanyPrize: Cannes Lion Prize,EurobestYear: 2012Language: EnglishTopics: Brand Marketing
Mercedes-Benz Vans with the slogan "Key to Viano"offer the unprecedented opportunity to control digital advertising displays using their own remote car keys. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. (https://www.youtube.com/)