HOPE SOAP - WHO Y&R
In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children.
Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use ...
Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale. Running exclusively on YouTube, the '6 Second Sale' campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au - the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss t ...
We want your Fairphone to last as long as possible. The modular design and spare parts make it easy for anyone to repair, plus the integrated regular or slim cover protects it from drops. Regular software updates keep everything running smoothly. (https://shop.fairphone.com)
87% of Indian men believe laundry is a woman's job’. Ariel decided to stand up for women’s equality at home with #ShareTheLoad – a provocative social movement that exposed the inequality embedded culturally in each and every Indian home. (https://bbdo.com)
The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)
Freshness stamp
Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)
Dirt is Good -- The making of "Futures"
Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)
Help a child reach 5
For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. (http://www.lifebuoy.com/)
Domestos - See Through Loo
In its global fight against germs, Domestos partners with UNICEF on the problem of open defecation – over a billion people worldwide have no access to toilets. We wanted the people who take privacy for granted to experience this horror first-hand. Inspired by the Domestos brand purpose, ‘to provide safe, germ free toilets for all’, we created a fully functioni ...
Steinlager 'Believe'
Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.
AXE: Susan Glenn
Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)
Taxi
Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe. Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked ...
Special K ® More Than a Number
Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.
To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
Incredible sharpness
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
Vitamilk Dead batteries
Vitamilk, Thailand's driving soymilk brand, has been energizing Thai individuals for more than 55 years, and they needed to help customers to remember their particular reviving force in another and important way.
To accomplish this, BBDO Proximity Thailand manufactured the Vitamilk Recharge Station "Dead Batteries for Dead Batteries", the world's first signboard that ga ...
