En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
The Perfect Daughter
Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
UTEC - Potable Water Generator
The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact ...
