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The Perfect Daughter

The Perfect Daughter

The Perfect Daughter

Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)

Tags: Industry: Retail
Company: Promart
Agency: DDB,Fahrenheit DDB Lima Rebeca
Country: Peru
Prize: Cannes Lion Prize,Fiap,One Show
Year: 2014
Creative Concept: Emotion,Mediator
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing, Emotional Marketing