En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
Google has been working closely with more than 60 artists to help them explore their style in virtual reality as part of the Tilt Brush Artist in Residence program (AiR). Coming from a wide range of disciplines, these graffiti artists, painters, illustrators, graphic designers, dancers, concept artists, creative technologists and cartoonists have all brought their passion and talent to create some ...
In “The Ostrich,” Samsung goes against the herd and achieves the impossible. The spot reflects the “Do What You Can’t” global idea platform. (http://leoburnett.com)
Sounds of Hamburg
Philharmoniker Hamburg with the help of Jung Von Matt created an amazing unusuall campaign in which they created a website and people can add different sounds to the people walking on the live via live camera.
Reference: http://www.sounds-of-hamburg.de/
living with lag - an oculus rift experiment
The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se)
Reference: http://livingwithlag.com/
Melbourne Remote Control Tourist
Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
