Tags: Industry: Consumer Goods,FoodCompany: TramontinaAgency: J. Walter Thompson,J. Walter Thompson Sao Paulo,Santa TransmediaCountry: BrazilPrize: Cannes Lion Prize,New York Festival,Wave FestivalYear: 2014Creative Concept: Change Material,MatrioskaType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activity,Market level - Changing the need,Product level - ProductTopics: CreativityMax's favourites: Max's Favourites