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AXE: Susan Glenn

AXE: Susan Glenn

 

AXE: Susan Glenn

Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)

 

 

Tags: Industry: Consumer Goods
Agency: BBH
Country: United States
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing, Social Media Marketing