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Dirt is Good -- The making of "Futures"

Dirt is Good -- The making of "Futures"

 

Dirt is Good -- The making of "Futures"

Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)

 

 

Tags: Industry: Consumer Goods
Company: Omo,Unilever
Agency: Lowe,Lowe Singapore
Country: Singapore
Prize: Asia Pacific Advertising,Cannes Lion Prize,One Show
Year: 2012
Type of content: Video case study
Language: English
Topics: Emotional Marketing