Life Saving Dot
Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. T ...
To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. The simple innovation automatically turned washing hands with soap i ...
We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
Each year, in India, over two million children die before their 5th birthday due to infections that can be prevented by simple hand washing with soap. Of the children who die before the age of five, 44 per cent do not live past 28 days of their birth.
(https://www.interpublic.com)
Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)
Check Havells latest TVC for Domestic Appliances spreading a message to respect women for who they are and their very existence and not considering them mere kitchen appliances. Havells India Ltd is a billion-dollar electrical equipment company, with products ranging from industrial & domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, compact fluorescen ...
Idea Cellular's "No Ullu Banoing" campaign was created to demonstrate how the mobile internet can empower users. "Idea Cellular's campaign 'No Ulla Banoing' was outstanding because it was based on a powerful and universal cultural insight that worked across the whole of India, across urban and rural populations and across socio-economic classes.(https://www.warc.com)
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.
Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)
87% of Indian men believe laundry is a woman's job’. Ariel decided to stand up for women’s equality at home with #ShareTheLoad – a provocative social movement that exposed the inequality embedded culturally in each and every Indian home. (https://bbdo.com)
Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He is an internationally recognized business consultant whose client LIST includes AT&T, BellSouth, Ford, GE, Motorola, Square D, Whirlpool and Sprint. He also an educator, the winner of many awards and honors, and a member of the American Psychological Associati ...
Mohanbir Sawhney (born 1963 in Kalaikunda, India) is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.
Help a child reach 5
For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. (http://www.lifebuoy.com/)
You Read, They Learn
This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each c ...
Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
NIKE: MAKE EVERY YARD COUNT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. ...
Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
The Kan Khajura Station
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
He Deos #ShowMenSomeLove -Anthem
The video asks the world to express some love and care for men. Simply put, it demands some attention towards the issues of Men. Started in 1999, the objective behind the day is to highlight discrimination against men and to appreciate their achievements and contributions to society. (http://www.india.com/)
