Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
Amul's Best on OOH Since times
Amul butter’s chubby little Indian girl in her polka-dotted frock has been around on their quirky and creative posters since 1966. These advertisement posters have never failed to entertain us with their witty taglines and humorous concepts. These Amul butter advertisements have found their inspiration in various sources, including sports, politics, Indian Cinema a ...
Case:Silver in DisplayCategory- Club Mahindra
To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't ...
Case:Gold in Display Category- Tata Sumo Gold
The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
Case:Gold in Display Category- Tata Sky Making Complex Simple,
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)
Cannes Lions 2013: DDB Mudra's campaign for 'Aarambh'
This campaign is a good example of a integration in a different way. Not typically through their use of marketing channels but through what it is actually portraying. This advert is an example of product design as well as a campaign to help school children, in less economically developed countries, have sufficient equipment and supplies for t ...
