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Tata Sky Making Complex Simple

Case:Gold in Display Category- Tata Sky Making Complex Simple,

A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/

Tags: Industry: Advertising,Television
Company: Sky
Agency: Maxus Global
Country: India
Year: 2014
Language: English
Topics: Brand Marketing