Tags: Industry: Advertising,No Profit,TelecommunicationCompany: UnileverAgency: Lowe,Lowe Lintas MumbaiCountry: IndiaPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Service Marketing
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspersed with brand messages from key Unilever brands such as Ponds, Dove and Lifebuoy.(https://www.youtube.com/)