Tags: Industry: HealthcareCompany: Talwar BindiAgency: GreyCountry: IndiaPrize: Cannes Lion PrizeYear: 2015Type of content: Video case studyLanguage: EnglishTopics: Marketing innovation
Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. The iodine patch, worn as a bindi by the women, dispenses the daily-required amount of iodine to the wearer. ( http://grey.com/)