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A Ticket to Visit Mum

A Ticket to Visit Mum

British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.

Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)

 

Tags: Industry: Airlines,Travel
Company: British Airways
Agency: Ogilvy Mather
Country: India,United States
Prize: EFFIE AWARDS
Year: 2016
Creative Concept: Emotion,family
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Digital Marketing, Emotional Marketing