Radio recorded in the trunk
To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Born in Mount Vernon, New York, Godin received his high school diploma from Williamsville East High School in 1978 before graduating from Tufts University with a degree in computer science and philosophy. Godin attended Camp Arowhon, where he was a valued canoe instructor. He still frequents the camp to tell ghost stories. Godin often refers to his camp days in his writings. Godin earned his MBA i ...
llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale. Running exclusively on YouTube, the '6 Second Sale' campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au - the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss t ...
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. The brand campaign is supported by TV followed up by strongly integrated, produ ...
CHECT’s ads encourage people to put their phones to better use, and help detect and defeat a rare, deadly childhood eye cancer called retinoblastoma (Rb). Rb tumours can develop in the eyes of babies and young children, destroying their vision and threatening their life. The signs of Rb can be very subtle and a child may not appear unwell otherwise, which is why detection is so vital. ...
Check Havells latest TVC for Domestic Appliances spreading a message to respect women for who they are and their very existence and not considering them mere kitchen appliances. Havells India Ltd is a billion-dollar electrical equipment company, with products ranging from industrial & domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, compact fluorescen ...
Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle To ...
'How to Drink Properly’ aimed to make the ongoing trend of drinking to get drunk less socially acceptable among young drinkers, and to encourage those already drinking in safe and moderate ways to continue to do so. The campaign targets 18 to 24 year olds, challenging them to ‘stay classy’ by moderating the intensity and frequency of their drinking. The campaign provides advice and tips that ...
The campaign around this “British Villains” insight allowing Jaguar to make a lasting impression, authentically setting itself apart from the Germans. With the help of Sir Ben Kingsley, Mark Strong and Tom Hiddleston, we planned to Jaguar a new desirable brand globally. A true alternative in a sea of sameness. Social, CRM, outdoor, digital video, display ads and an optimised website for mobile use ...
Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard-to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born probl ...
Massimo Lentsch, uno dei massimi esperti di Export Management Italiano.
Ha iniziato la carriera come Export Manager e ha costruito un'impresa di successo che ha portato al successo centinaia di aziende. L'azienda che ha creato aiuta le imprese Italiane ad esportare su tutti i mercati internazionali.
Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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Burger King Whopper Freakout
The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
BackMeApp by Always
Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.co ...
Small Business Day
In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter.
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
